LinkedIn is an efficient and smart tool for event promotion and marketing. LinkedIn boasts over 756 million users and 675 million monthly visitors, with 40% of these users using LinkedIn every day.
These statistics will show you why LinkedIn is the best platform for content distribution and the best way to promote your event on linkedin. Imagine how many people you could reach if LinkedIn is used to your advantage.
We have seven tips to help promote your event on LinkedIn.
LinkedIn is a good fit for promoting business events
LinkedIn is a professional network platform that helps people make business connections and find jobs. LinkedIn also allows businesses to market and promote events.
Did you know that LinkedIn accounts 80% of all B2B leads? LinkedIn is a great platform for promoting events and growing your business.
LinkedIn’s purpose is to help professionals and businesses grow through networking. LinkedIn’s algorithm is simpler than other social media platforms. This allows you to reach more people in your online community.
LinkedIn remains relatively untapped in the business world when compared to other platforms like Facebook. Facebook has more than Monthly: 2.7 billion LinkedIn boasts 722 million active users, while LinkedIn has 722 millions users.
This indicates that LinkedIn isn’t the only social platform that businesses use. Your business can explore uncharted territory and not be overwhelmed by information.
You have a better chance of standing out than your competitors if you are active on the account. This will increase your chances of reaching a larger audience and promoting your event successfully.
Webinars can
last anywhere from 30 minutes to several hours. They are also relatively small
in size with only 200 participants.
Webinars can be very inactive. The webinar participants generally listen to one
expert speaker, or a group of speakers. Participants might ask questions of the speaker,
but they don’t expect to be able communicate with one another or see each
other.
These 7 Tips Will Help You Promote Your Event On LinkedIn
Now that you understand why LinkedIn is a great tool for promoting your event, let’s see how to do it.
Direct messages
LinkedIn’s greatest asset is its willingness to help anyone achieve their business or career goals. This is the ideal time to take advantage of the networks that you have created.
Your network is key to attracting and encouraging people to attend your event. Ask any of your LinkedIn connections to promote your event via direct messaging.
They will promote your event if it is relevant to their career goals and they are more likely to bring along a few colleagues who are on the same career path.
LinkedIn’s greatest asset is its willingness to help anyone achieve their business or career goals. This is the ideal time to take advantage of the networks that you have created.
Your connection will be more inclined to help promote your event if you communicate with them in a friendly manner. LinkedIn allows you to message up 50 of your top-tier connections at once.
The premium account is extremely useful in this situation because you can send messages directly to people that you don’t even know. This is a great way to reach a larger audience.
To avoid any awkward situations or privacy breaches, make sure to uncheck the box marked “show all email addresses”.
Direct messaging is a great way to reach out to your contacts, especially if you want to expand your reach. It is important that you prioritize those with a large following and those who will support your event.
Use LinkedIn groups
Existing business groups can also be used. This is a great way to tap into existing communities. You can use the search bar to find groups that are relevant and appropriate for your event.
However, it is important to remember that LinkedIn groups are not meant for self-promotion but for discussion. Make sure you read the house rules of the group, which are often listed on the right-hand corner.
After reading through the discussions and postings, you feel that the group is appropriate and relevant for your event. If so, it’s a good idea, to contact the group admin. Ask the admin to mention your event. Be sure to explain why your event is beneficial to the group members.
Although it may seem tedious, remember that admins have greater reach than you if you do this without them.
For your event, create a LinkedIn group
You can create a group for your niche if there isn’t one already. After your group is created, you can invite others to join it, including sponsors or speakers.
This group allows people to meet up before the event and is a great way for them to get to know each other. Potential attendees can also see all those who have signed up to attend your event.
Start discussion threads to get the conversation started before it is too late. This is a great way to find out what topics are most popular with your attendees. This will allow you to include these topics into your programming and presentations, ensuring that your event has the right mix of topics for your attendees.
Your next event will get good press if the event was a success. Your network will expand as people become more interested in your business.
LinkedIn Content
It is important that your updates and content are seen by more people.
LinkedIn’s sponsored content feature allows you to do this. This paid service allows you to target a specific market with status updates. You can use filters such as location, industry, interests, job title, and location.
You may have ever scrolled through your social media feed and noticed random posts with the small-written ‘sponsored’ next to them. Ever wondered what it was and where it came from?
This is how a sponsored advertisement looks. This is an effective tool because it allows you to send content to people beyond your existing page followers and network.
You can choose from single-image ads, video ads or carousel ads. This feature allows you to interact with professional feeds and reach highly engaged people.
Sponsored ads will appear on the homepage feeds for your target audience to make your event more visible and increase attendance.
Make use of your network
You might have heard of a guest speaker at a conference or business networking event. Approach them to ask them to share the post and to discuss your event on their LinkedIn profile to their network.
This is especially true if the speaker has the LinkedIn “influencer” designation. Their posts will be seen by everyone on their network if they have the ‘influencer” designation.
It is important to do your best to make this event more manageable by utilizing the help of others. A simple act of sharing a post can make all the difference.
It is worth asking entertainers, sponsors, and media partners to promote your event via their LinkedIn networks.
You can also encourage others to post about your event if it is taking place at a venue.
Your network can be a powerful tool to promote your event using the resources that you have. It’s also a cost-effective way to connect with people outside your network.
Use your company page to post a message
A great idea is to post a short message about your event (about 200-500 word) on your LinkedIn company page. This message should describe your event in detail.
This is a great way for people to see what to expect at your event. This is a great time to include testimonials and feedback from past attendees.
It would be wonderful to show that you enjoyed the event as an organizer. People want to see that you attended the event for fun and to socialize, not only as an organizer.
Your audience should feel the event’s atmosphere and what to expect. This could make a big difference in whether or not they attend.
Tips for Writing a Message
Remember to keep your message light but informative. This will increase the chances of your message being seen in one of LinkedIn’s channels.
Before you begin writing the message, do your research about the topic of the event. Find a way to incorporate these topics topically and engagingly. This post can be shared on your personal account to increase engagement for your event.
If applicable, include a ticket link. To grab attention, a great tip is to include a catchy picture that is related to the event. You could even make the image more memorable if it was from an earlier event.
Your message can make or break the event’s interest. You can be certain that more people will attend if your message is engaging, informative, eye-catching, and stimulating.
People will be more inclined to share their interest in your event with others, invite them, and promote it for you.
Boost your engagement rate
Social media is only as good as its engagement. A high engagement rate means that more people are drawn to your profile, and therefore, more people know about your event.
After being exposed to your adverts, messages and sponsored content, engage with everyone who comments, likes, or shares your event.
Engaging more shows that you care about others’ opinions. This will result in more people sharing your content. This will result in a greater reach for your event promotion.
Your attendees will notice that you care about building relationships and fostering connections by engaging with them. This works in your favour, as people who feel loved and cared for will be more likely to invest in your event.
They may also want to share updates and photos from your event and then talk about it on their own. They will be especially impressed by the host who responds to comments and engages with them in conversation. This is great publicity for your event and even better promotion!
Last Thoughts
You now know how to promote your event on LinkedIn. We hope you have seen that promotion doesn’t need to be costly or tedious. If you have connections and a network that is strong, then the bulk of the work can be done by yourself.