Establishing a community event holds persistence and resourcefulness, especially when it comes to promoting it. So how should you approach promoting your event with restricted budget. Event planning can cause a lot less stress for everyone involved, so the better prepared you are, more productive, the event promotion process becomes.The goal of any special event is to get a return on your investment that’s reflected in your monetary return.
Here are a few tips for promoting your community event with the right audience :
Email marketing-
Email is the pure and formal way of digital marketing channel. But still, it operates effectively in marketing your community events. There are also several apps which helps you to enlarge your email list by collecting the address from other venues.
People daily go through their emails to keep in touch with every update they get from the sources. So you may also add your event to email signature to stir up your audience’s signature and attract them to your event.
Create promotion based content-
Make sure that the hard work you invest in your event marketing pays off for you. Create promotion based content to promote your event. It should not look like you are super focused on promotional events.
Make use of every single opportunity to make a recall of your event, as most of your attendee can be busy or some might have missed out the details about your event. Your content should offer noticeable value to your readers.
Create blog posts and discuss information that is relevant to the upcoming community event. Event listing with compelling event promotional content is one way to ensure a good number of people show up.
Connect daily through stories on social media-
Instagram provides us with the option of posting stories which are visible for 24 hours a day. This means you can easily connect daily with your audience through such stories features. You also have a live video option on Facebook and YouTube.
Live video is extremely engaging, and people out there are always excited and curious to watch what live video has to share. Through above all features you can involve your social audiences with in-the-moment insider stories.
This is the familiar way to make your visitors feel associated with your event and also feels to attend further also.
Using event speakers to promote your event-
If your event is introducing guest speakers, you need to focus primarily on guest education and their industry experience. This will build more interest among attendees to attend your community event.
Use attractive videos –
People nowadays are more impressed by videos than words. The best way to promote your community event is to take advantage of short and live clips from the event.
Behind the scenes and event, preparation detail is an excellent place to start. It can be like a small piece of effort but do not lose hope and always believe that such efforts will surely pay off in the future.
Hire a brand ambassador –
When it comes to hire a brand ambassador, seek out people with vast online influence — celebrities, subject-matter experts, popular bloggers, YouTube stars. Enlist them to create strategic and appropriate posts about your community event.
Carry all the activities and conduct all the possible ways to promote your community event. It requires that you cross several disciplines and have a proper marketing strategy in place. The primary purpose of any event promotion effort is to get the desired return on investment.