Upcoming Events in Boston, United States
What Types of Virtual Events in Boston Generate the Most Interest?
Every manager of events in Boston has to follow one vital protocol – ensure every attendee maintains six feet of distance. That’s why many top event marketers have severely restricted the number of attendees at their events. Many event managers who used virtual conferencing and event tools during the pandemic are sticking with them.
The events industry was surprisingly quick to adapt to the lockdown restrictions. Cost-efficient and convenient virtual events were largely successful for many companies. However, many upcoming events in Boston are set to be physical and in-person. Competing with such events when you’re hosting virtual get-togethers can be difficult.
Many people who attend physical events near me claim virtual events can be more fatiguing. How can virtual event managers navigate through challenges like digital fatigue or dwindling attention spans? Creating exciting avenues of engagement for virtual event attendees is critical.
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Here are some virtual event engagement tactics that help hosts of virtual events in Boston drive engagement and secure leads -
Adding an Edge of Competition to Virtual Events
There’s nothing better for engagement than making event attendees feel competitive. When people attend physical events near me, they expect to return with memories of real-life experiences. Such expectations are often not met in virtual events. Most attendees tend to lose interest in lectures, speeches, or product demonstrations after 25-45 minutes.
Adding an element of competitiveness to these virtual events can amplify their reach. When virtual attendees have a reason to engage with the virtual event (compete with fellow attendees), they have better experiences.
- Host contests in virtual events. Maintain leaderboards on the screen to inform attendees about their chances of winning special prizes.
- Host trivia games, quizzes, and surveys regarding event-related topics. Such efforts can also boost brand education.
- Give away free conference passes, virtual gifts, etc., to attendees. Even on digital platforms, giveaways are worth competing for.
The upcoming events in Boston that exploit these virtual event engagement tactics will drive the most engagement. Smart marketers go a step ahead and make details about these contests public on their company’s social media pages. Such efforts add plenty of excitement to virtual events.
Events Where Virtual Networking is Easy
Cultivating organic networking on virtual platforms is extremely challenging. Top marketers must leverage technological tools like virtual reality chat, virtual learning coaches, etc., to make attendees interact more enthusiastically. The most accessible forms of virtual events are the ones where networking is encouraged. Activities like team tasks, group puzzles, etc., also foster organic relationship-building on virtual platforms.
Events with Professional Hosts
The best in-person events near me always feature exciting and likable hosts. Why can’t virtual events do the same? When virtual event attendees read about upcoming events in Boston, they look for events with entertaining hosts. A good virtual event host should –
- Take responsibility to increase audience engagement during live events.
- Come up with topic-driven conversations and encourage all attendees to share their thoughts.
- Host personalized Question and Answer sessions with attendees.
- Host team competitions.
- Curate group discussions and ensure each attendee’s opinion is heard.
Virtual events with poor, unenergetic hosts are guaranteed to lose the interest of attendees.
Want access to the best virtual event experiences in Boston? At Event Always, we list the best in-person and virtual events in Boston. Explore our event calendar to discover details about the “hottest” in-person and virtual events in the city.