At Laiá, comfort dictates the search for more colours, textures and materials. The choice for semiannual collections happened naturally, based on the experiences of the customers who wear the brand’s creations. The request is not for new models, but for reinterpretations of those that enchanted and no longer can be taken off the feet. Fashion appeared spontaneously for the São Paulo designer Lia Ribeiro, and this translates directly into her shoe brand. Laiá's creations grow over time – they are not dictated by it.