GIFTS WORLD EXPO 2024| 22-23-24 AUGUST| BENGALURU| 22-23-24 AUGUST 2024| Tripura Vasini, Palace Grounds, Bengaluru

Gifting has ingrained itself not only into our daily lives but also into our culture. It has become a means of expression in both personal and professional contexts, incorporated into our heritage and social customs as a means of expressing love, appreciation, and joy.
India, the most populous country in the world, with a demographic tilt towards a younger population, is expected to emerge as one of the most substantial contributors to the global gifting industry. According to Technopak, the gifting market size in India is estimated at INR 250,000 Cr, with many players reporting annual growth in the range of 20-40%. Besides garnering a large share from the personal gifting segment, this industry is also banking on corporate gifting for its growth. These facts and factors indicate the industry’s limitless possibilities for various stakeholders.
Leading brands that engage in expanding marketing strategies along with the personalization and customization of gift items are the primary driving forces behind this industry. Creative packaging, personalised notes, and boxes with unique engravings all help to make the gifting experience more personal and intimate. This, in turn, enhances the buying experience and significantly expands the nation’s gifting market.