MedalTally was founded in 2000 during the Sydney Olympics as an alternative way of looking at numbers and thus creating a difference. The name and philosophy stuck as Anneke Zilich started to help product businesses with their Brand and Packaging problems.

Until 2021 she mostly worked for other design agencies. Covid made her realise that like a lot of other small businesses she could use this time to start and realise her own vision and in doing so she could help others visualise their dreams and goals by offering them a very personal brand and packaging design service.

“After years working with a variety of brands and companies, I realised that I wanted to help businesses that have great ethical beliefs that align with mine. Caring for the people you work with and caring for the environment. Creating a family of like-minded businesses that can support each other.”