It was 1986 when the Mello’s brand was born. The name led back to Val di Mello, a valley located in the heart of Valtellina, famous worldwide for its environmental attractions, for the wealth of hiking itineraries and especially for the climbing routes to the point of being considered the “little Yosemite”.
The first historical Mello’s logo (the “big face“) is taken from the photographic shot that portrays a famous climber with a butterfly on his hand and that shows the idyllic relationship between climbers and nature with a unique and irresistibly romantic language.
With this brand, a first of a production of clothing dedicated to climbing was created, followed by a more technical one for mountaineering and outdoor activities in general.
It did not take long because the brand is an affirmation in the sector at an international level, accompanying great mountain personalities in their enterprises from 0 to 8000 meters.