The 6th Shanghai International Personal Care Expo 2024

Data of this exhibition

The exhibition area reached 50,000 square meters;

Attracted more than 1200 enterprises to participate in the exhibition, covering 60+ sub-categories of products;

Association exhibition group sharing innovation resources;

Professional supply chain platform for personal care products;

Professional buyers and visitors are invited, and it is estimated that more than 50,000 people will visit;

At the same time, multiple professional conferences and forums will be held.



The exhibition highlights

Professional trade exhibition of personal care products industry;

Covering the whole industry chain of personal care products, subdivided categories and upstream and downstream supply of the industry;

Exhibition groups and buyers gather here, and international platforms lead the trend;

Professional promotion plan and media cooperation, organize VIP buyers in all channels;

New theme exhibition area and many professional forum activities to explore the development trend of the industry;



Concurrent Events

New Product Show

PCE Opening Ceremony

PCE Xin Yue Award ceremony

PCE Oral Forum

PCE New Product Launch

etc.



Scope of exhibits


Personal care appliances:

Air purifiers, fresh air fans, water purifiers, vacuum cleaners, sweeping robots, floor washing machines, garment

steamers, hair ball trimmers, humidifiers, beauty instruments, hairdryers, razors, hair clippers, straightening/curling

irons, eye protection devices, massage devices, health scales, etc.;

Cleaning products:

Shampoo, shower gel, hand sanitizer, laundry detergent, laundry beads, soap, dish soap, oral care products, etc.;

Hygienic care products:

Toilet paper, facial tissue, kitchen paper, diapers/sheets, wet wipes, sanitary napkins, cotton towels, etc.;

Disinfection and protective supplies:

Disinfectants, mildew removers, sterilizing lamps, forehead thermometers, masks, antibacterial supplies, etc.;

Health products:

Health pillows, fascial guns, smart toilet seats, foot tub, foot massager machine, body-shaping underwear,

intimate care products, etc.;

Facial masks, skincare products, perfumes, fragrances and other categories;

OEM/ODM, personal care equipment, packaging, supply chain, chain franchises and other related products.



Who is going to visit

Wholesaler, Agent, Distributor, Trader, Retailers, Importer;

Franchise stores, chain stores, Beauty, hair and nail spa, Medical cosmetic operation & plastic surgery

organization, Maternity & baby products store, Pharmacy;

Supermarkets, Stores, Department store, Hotel, etc;

Purchasers of e-commerce platforms, Wechat business groups, new retail platforms, etc;

Manufacturers, R&D personnel and brand owner;

Nursing training institutions and R&D institutions;

Personal care industry association, industry media, mass media and we media, etc.

Government organization, industry associations, chambers of commerce, etc.





New channels available for docking

Live e-commerce channels:

Including Douyin, Kuaishou, TikTok, etc.

Private e-commerce channels:

Including KuaiTuanTuan, Group Solitaire, Weidian, Youzan, etc.

Short video e-commerce channels:

Including short video traffic, WeChat video accounts, etc.

Online payment type E-commerce channels:

Including Tmall, Taobao, JD, Vipshop, Pinduoduo, etc.

Cross-border e-commerce channels:

Including Amazon, Ebay, Shopee, etc.

Content e-commerce channels:

Including Xiaohongshu, Zhihu, Weibo, Mia,etc.