World CX Summit ASEAN 2022

World CX Summit ASEAN

24 March 2022

RE-IMAGINE TO RE-ENGINEER: THE FUTURE OF CX

A gathering of leaders in technology, customer experience, and digital transformation with the mission of re-imagining, re-engineering and re-inventing the way businesses approach customer experience.


WHAT IS WORLD CX SUMMIT?

World CX Summit is a thought-leadership-driven, business-focused, global series of events that takes place in strategic locations across the world.

As a part of the world tour, this ASEAN edition is virtually gathering pre-qualified CX leaders, Marketers and tech experts under one roof to discuss how the latest technologies and customer insights can be combined to change CX as we know it.

The summit is hosting a combination of insightful sessions, keynotes, case studies and panel discussions sure to deliver actionable insights that attendees can apply to their Customer Experience strategies.


WHY ASEAN?

Key Stats

- Customer Experience is a top priority for ASEAN Enterprises in a post-pandemic world. More than a third (35 percent) of enterprises in the region consider customer experience to be a strategic requirement for survival and growth, with service excellence as their key source of value and difference.

- Research shows that 39 per cent of outperforming businesses have established a fully integrated Omni-channel strategy that connects the physical and digital experiences.

- The Southeast Asian Customer Relationship Management (CRM) is projected to reach US$ 1,751.2 million by 2026, registering a CAGR of 14.91 per cent during 2021-2026.


Enhancing Customer Experience

In the Association of Southeast Asian Nations (ASEAN), carriers are developing new technological strategies centred on the customer experience. “By the end of this year, Southeast Asia will have 310 million digital users, and their willingness to use technology creates huge prospects for enterprises.” For businesses, this means a better consumer experience.

Mature customer service, automated engagement, improved customer experience, and increasing scope of digital operations are a few factors fuelling the demand for CRM solutions across various industry verticals in the region.


Companies that earn US$ 1 billion annually can expect to earn, on average, an additional US$ 700 million within 3 years of investing in customer experience trends.
Source: Temkin Group